7 Candy Trends That Sweetened 2015

NCA identifies what drove candy growth faster than 184 other categories in store

Originally published at CSPnet.com

The confectionery industry has fared well in recent years, both during the height of the recession and its aftermath. Among more than 300 product categories across the store, confectionery is growing faster than 184 other categories, with 92 of those actually showing declines, according to the National Confectioners Association (NCA). Some of the sales trends that drove the market growth in 2015 were:

1. Chewy candy. For several years, chewy candy has led the growth in non-chocolate with high single-digit and even double-digit growth. These gains are driven by significant levels of product innovation in terms of new and bold flavors (particularly in sour), fun shapes and packaging.

2. Mints. In the past year, mints have seen consistent dollar growth around 4% to 5%, perhaps directly tied to the nation’s intrigue with spicy and flavorful foods.

3. Gourmet/premium chocolate. The premium segment has been on fire with double-digit growth for several years now, and 11% for the most recent 12 months. This includes higher-end chocolate with organic claims, chocolate with very high cocoa percentages, but also products from countries such as Germany or Belgium. We also see a rise in the share of premium that focuses on GMO-free, fair trade, etc.—even though this very much remains a niche segment to date.

4. Fun and daring flavor combinations. Tied to the premium trend is a sub-trend of creating and infusing fun and daring flavor combinations—particularly enjoyed by millennials. These are things like hot red peppers, bacon, lavender and ginger that give a new twist to an old favorite.

5. The infusion of nuts/dried fruits. According to the NCA survey among 1,400 shoppers, 41% purchase chocolate with fruits and nuts when looking for better-for-you alternatives. Actual dollar sales back up these claims with chocolate infused with hazelnuts up 9%, almonds up 4 percent and dried fruits (a much smaller segment) up 56%.

Read the full list of trends HERE.


Source: 7 Candy Trends That Sweetened 2015. (2016, January 8). Retrieved April 20, 2016, from http://www.cspnet.com/category-news/snacks-candy/articles/7-candy-trends-sweetened-2015

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