Auto Category Insights
The average vehicle on the road is 12 years old, meaning people are keeping their cars longer and therefore may require more maintenance; which would lead us to believe there would be a positive impact on our automotive categories.
However, when you look at the breakdown, auto is down in convenience overall and in most sub-categories. This may be because people are making special trips to the automotive stores to stock up on additives, appearance products, oil, etc., since their needs now go beyond the occasional bottle of washer fluid they grab on the go.
Making sure you have the proper assortment and ensuring your customers know you carry auto care can help remedy these drops.