Top Trending Drinks for the Healthy C-Store Customer

Health continues to influence c-store trends. And, as seen in Winsight’s 2017 Convenience Retailing Trends, consumers are drawn to foods and beverages that serve a specific purpose, especially immune-boosting beverages.

More than half of consumers (54%) say they are more likely to purchase and pay at least slightly more for beverages that support their immune system, up from 47% of consumers in 2014, according to Technomic’s 2016 Beverage Consumer Trend Report (link is external). About half of consumers express the same sentiment for beverages that are stress-relieving or relaxing (51%) and antioxidant-rich (50%). Functional retail beverages addressing these needs run the gamut, but some top-of-mind options include matcha, kombucha, ginger and herbal beverages. Younger consumers are particularly likely to seek beverages specifically targeted to functional benefits, positioning this category for future growth.

Clearly Kombucha brews a light kombucha with a low sugar content. The company says it uses organic, fair-trade and non-GMO ingredients. It is available in seven flavors, including Raspberry Lemonade, Asian Pear, Raspberry Ginger, Original Tangerine, Black Currant, Strawberry Hibiscus and Chai Cola.

Little Miracles collection of organic tea and fruit juice blends is designed for on-the-go female consumers seeking a natural and organic energy boost. These 90-calorie beverages contain ginseng and acai and no added white sugar. Little Miracles is available in four blends: Green Tea and Pomegranate; White Tea and Cherry; Black Tea and Peach; and Lemongrass Tea, Orange Juice and Ginger.

Argo Tea offers eight tea varieties that are free of artificial flavorings, colors and additives. The lineup includes Charitea, White Tea, Acai Squeeze, Pomegranatea, Mojitea, Hibiscus Tea Squeeze, Hibiscus Tea Sangria, Carolina Honey and Green Tea Ginger Twist flavors, the latter featuring pure cane sugar, ginger root, lemon juice concentrate and natural vanilla flavor.

The Hain Celestial Group’s coffeehouse-style teas and lattes are offered in ready-to-drink 9.5-ounce bottles. These beverages are available in Dirty Chai, The Godfather, Mountain Chai and Matcha Green flavors. Celestial Teahouse Chai Teas are offered in traditional tea bags and available in Dirty Chai, Coconut Chai Thai, Mountain Chai and Decaf Mountain Chai.

BluePrint’s line of tea-infused energy drinks features high-performance tea ingredients such as guayusa, matcha and yerba mate, providing a dual energy source from caffeine and superfood ingredients. The caffeine level is communicated via an “energy meter” on the bottle. The line consists of three varieties: Guayusa Tea, Matcha Tea and Yerba Mate Tea.



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