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Marketing Programs
Promotions
CBW works closely with its vendors to put together
attractive consumer promotions. Our monthly consumer promotion called the "In-Store-Program"
features top-selling items with attractive point-of-sale signage and displays. Special
promotional pricing helps grow sales and profits.
Promotions Bulletin
Features new items, special manufacturer
allowances and new programs each month.
Product & Marketing News
This weekly newsletter updates you on
information regarding products and programs. Product pack changes, new items, item suspensions,
program notes and manufacturer notices are all included in this newsletter.
Quarterly Merchandise Prebook
Each quarter you can order your
seasonal merchandise.
Retail Signage
CBW can create custom signage for your store
including banners, shelf talkers and pump talkers.
Trade Show
Our annual trade show offers you opportunities to
visit with our manufacturers. It is a buying show with profit driving special promotions,
new products and programs. Exciting prizes and special incentives make our trade show unlike
any you have ever attended.
Rebate Accrual Program
Earn extra profits in our rebate accrual
program called "Premier." Our computer system will automatically track your purchases and
send this information to the manufacturers to process your rebate. CBW then issues you a
quarterly rebate check. A statement is also provided showing you how the money was earned.
Retail Marketing Advantage (RMA)
This program allows chain stores
to work directly with our vendors to take advantage of special merchandising and promotional
opportunities.
First Out Program
Each month you will receive 1 or 2 hot new items
automatically.
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