Nuts and Seeds Update
The global nuts and seeds market has been predicted to grow annually by 1.7% for nuts and 10% for seeds for at least the next five years. However, looking at convenience in 2016, sales and units declined 2.7% and 5.5%, respectively and 2017 hasn’t started off any better with all regions declining.
As the snacking trend continues to grow, nuts and seeds are being included as ingredients in savory snacks. Nut and seed-containing snack categories include bars, packaged single-variety nuts and seeds in expanding flavor options, and nut and seed mixes. In the bar category, KIND Bars offer varieties containing sunflower seeds, pumpkin seeds, chia, hemp, almonds, peanuts, and cashews.
Some packaged nut mixes have health marketing statements on labels, such as Planters Nut-rition Mixes Digestive Health Mix, Omega-3 Mix, Healthy Heart Mix, and Antioxidant Mix.
Trends that will impact expected future growth of Nuts & Seeds:
• Consumer interest in health and wellness
• “Part-time” vegetarians; those who have reduced their meat consumption and replaced it with other proteins
• The Paleo diet
• The increase of snacking between meals'
Nuts and seeds both fall in the top 10 superfood trends for 2017, which include:
• Seeds; such as chia and hemp
• Avocado
• Nuts; like almonds and walnuts
• Fermented foods; such as yogurt
• Ancient grains
• Kale
• Green tea
• Coco-nut products
• Salmon
• Exotic fruits
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